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Asteor CEO speaking at Nasscom Product Conclave

Nasscom Product Conclave

Panel Discussion: Winning First Few Customers Moderator: Balaji Chakravarthi Panelists:  Balaraman Jayaraman – Co-Founder & President, Congruent Solutions , Kunal Nandwani – Co-founder, uTrade, Shankar Krishnamoorthy - Co-founder and CEO, Asteor Software Early Stage companies often keep asking themselves this question. How do I acquire my First Few Customers and build a scalable business? Since the founders themselves need to go out and sell in their early days, a clear understanding of the profile of potential customers, their needs and the quantum of efforts to acquire the first set of customers, are very critical for success. The successful product owners on panel …Continue reading →


Business Driven Architecture for SaaS

SaaS Architecture

Do you know that a very small percentage of SaaS businesses are profitable, including those that have been in the market since the SaaS model began? Let’s pick the giant in SaaS business – is undoubtedly one of the biggest SaaS company in the market with highest levels of market penetration almost in every vertical. Salesforce has been the forerunner for SaaS companies with amazing growth, and today has more than $4 billion in revenues, with more than 13,000 employees. However, all these superfluous hype don’t add up with the fact that Salesforce is still a loss-making company (reporting …Continue reading →


Is Profitability a Myth in SaaS Model?

SaaS Maturity Calculator

Whether software vendors like it or not, today they don’t have a choice other than providing atleast one version of their software in a subscription based SaaS model. One single major concern from Independent Software Vendors (ISV) is the “profitability”. There are quite a few myths about profitability in SaaS that are assumed by ISVs. In this blog I am going to take some of the common myths associated with/contribute towards profitability. Let’s take one by one and break it down. High Volume of Customers: Yes, this is definitely true. ISVs should plan towards having more number of customers as …Continue reading →


9 “Quotable” quotes about “Multi-Tenancy” & “SaaS”

9 Quotable Quotes about Multi Tenancy

ISVs & Product Developers now thoroughly realized the potential of “Multi-Tenancy” and the loads of Business Benefits, Operational, Economical and Monization Benefits for them and the Offering. The below compilations of 9 Quotes about “Multi-Tenancy” from the various Top SaaS Vendors and the industry leading SaaS Players who have actually realized these tangible benefits have quoted these Quotes. Quote 1: ”Multi-tenancy is really the future of our industry” – Marc Benioff, CEO, Quote 2: ” It’s impossible to be successful in SaaS without Multi-Tenancy” – Treb Ryan, CEO, OpSource Quote 3: ”As a result of Multi-Tenancy we have achieved …Continue reading →


Techcello Attending the World’s Biggest and Best Conference on HR Technology


Techcello, a pioneer in Cloud/SaaS development Tools and Frameworks is all set to attend The World’s Biggest and Best Conference on HR technology – in Mandalay, Las Vegas this Oct  07-10th . We are primarily looking for Sales Partners, Resellers, Software Vendors, Solution providers throughout the world to work with us specifically within the Microsoft environment for the mutual benefit. CelloSaaS, a .Net based Multi-Tenant application development framework can help ISVs, Enterprises to build Cloud based SaaS solutions faster and smarter that can work on any cloud as well as on-premise. Our current partners include HP, Symphony Teleca, Persistent Systems, …Continue reading →


Common Sense Approach to Building SaaS Application

CelloSaaS Multi-tenant application development

If you have decided to develop a SaaS application, the main focus is to build your domain functionalities and take your MVP(minimal viable product) to market. It is not easy though to build a SaaS application just like that as the entire paradigm of SaaS demands the Non Functional Requirements (NFRs) to be superlative. For example, Security has to ensure protection against data crossovers ACL has to be configurable by tenant Application has to be highly scalable as the volume expected in SaaS is quite high Availability has to be 99.999% minimally Maintainability and testability has to be very high …Continue reading →


10 Features To Check Out in your Subscription Management Solution – Part 2


In my previous blog we discussed about the first 5 features that ISVs should check out while choosing their subscription management solution. In this blog I will be covering the remaining 5 features and their importance. Feature #6 – Invoices Billing engine of subscription management solution should be able to automatically generate invoices based on the subscription plan. ISVs should be able to set the date for monthly and quarterly invoice generation. However, for yearly invoices it should happen exactly at the subscription end date. For example, if a user has signed on 16th March, 2014 on pre-paid model then …Continue reading →


10 Features To Check Out in your Subscription Management Solution – Part 1


Subscription management encompasses a wide area of operational activities involved in a SaaS business model. While there are several subscription management solutions available in the market, there is no clear guideline to benchmark them. In this blog I am going to discuss on the Top 10 key features one should look for while deciding on a Subscription Management Solution. Feature #1 – Package Management It’s very common to see multiple editions of the product addressing the various segments of target customers. The same holds good for a SaaS product. This feature should allow you to create a package by grouping …Continue reading →


Webinar – Recipe for a Successful SaaS Company


SaaS has almost become the defacto standard of delivering products. ISVs selling on-premise products have started realizing that SaaS is the key to stay in the competition. But, whether you migrate your product to SaaS or build a new one, it’s important for an ISV to understand the best practices that can help them avoid the mistakes/learnings that have already been made. Following are the details of the first part of this 5 part webinar series Webinar - Recipe for a Successful SaaS Company Reserve Your Seat Now >>Date: Wednesday, September 10, 2014 12:30 PM – 1:30 PM EDT Key Take Aways: …Continue reading →


Why should SaaS ISVs Automate their Subscription process?


Subscription management is one of the under estimated areas in SaaS model. SaaS ISVs tend to focus more on the product engineering side and pay very little attention to the operations and manageability of the SaaS business. At the outset, SaaS subscription management can look as simple as collecting money on a monthly (or recurring) basis from the customer. But that’s only the tip of the ice berg. Infact, majority of the task involved in subscription management has to do with the way you would like to operate your SaaS business model. World is moving towards subscription SaaS solutions today have reached …Continue reading →


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