Asteor CEO speaking at Nasscom Product Conclave

Panel Discussion: Winning First Few Customers

Moderator: Balaji Chakravarthi

Panelists:  Balaraman Jayaraman – Co-Founder & President, Congruent Solutions ,
Kunal Nandwani – Co-founder, uTrade,
Shankar Krishnamoorthy – Co-founder and CEO, Asteor Software

Early Stage companies often keep asking themselves this question. How do I acquire my First Few Customers and build a scalable business? Since the founders themselves need to go out and sell in their early days, a clear understanding of the profile of potential customers, their needs and the quantum of efforts to acquire the first set of customers, are very critical for success.

The successful product owners on panel rewind to their early days and share real life experiences, the techniques they adopted to acquire customers for their nascent products; how they went in to create a WOW feeling for prospects that made them buy the new product, will help you to learn from these sales success stories and implement in your own organizations.

Asteor is in the process of building two successful global products – Techcello and Synergita.  Shankar will share some of Asteor’s learnings in building these products.

Date, Time & Venue: 4th March 2015, Wednesday
Venue: Westin Chennai, Velachery
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